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Istanbul, Türkiye [13/02/2025] – Price Forbes has announced the appointment of Ercan Eryaşar as Chief Sales Officer of Price Forbes Türkiye.

Eryaşar brings 29 years of industry experience and deep expertise in wholesale and reinsurance broking to this newly created role. His career includes leadership roles at Mapfre Sigorta Türkiye, where he spent 25 years pioneering engineering insurance and serving as Deputy General Manager, overseeing non-auto underwriting, claims, and corporate marketing. In 2020, he transitioned to Howden Türkiye, where he served as COO for two years and CEO for two and a half years. He is also a certified loss adjuster in engineering and property fields.

Commenting on his appointment, Ercan Eryaşar said: “The strong reputation of the Price Forbes name and it’s impressive track record were key factors that attracted me to this role. It’s a pivotal time to be joining the business and I am excited to be part of a growing team with a clear mission – to establish Price Forbes Türkiye as the most trusted wholesale and reinsurance broker in the market and a reputable partner for clients across the Middle East and CIS regions.”

Gökçen Süer, CEO of Price Forbes Türkiye added: “I am delighted to welcome Ercan to the team. His extensive experience and deep industry knowledge make him an invaluable addition to our leadership team. His track record in underwriting, claims, and broking – along with his strong market relationships – will be key to achieving our long-term growth ambitions.”

ENDS

For more information on this press release, please contact media@ardonagh.com

About Price Forbes Turkey

Price Forbes Turkey is the newest addition to Price Forbes’ global network, bringing its extensive expertise in open market insurance to clients in Turkey and the surrounding region. With a legacy spanning over 100 years, Price Forbes is renowned for its bold, client-centric approach and its ability to deliver tailored solutions across specialties including energy, casualty, property, aviation & space, marine, professional & financial lines, cargo, specie & fine art, and construction.

Price Forbes is the largest independent specialty broker in the London market, managing over $6 billion in gross written premium with a global team of 2,500 colleagues.

As part of The Ardonagh Group, Price Forbes benefits from being part of one of the world’s largest independent insurance distribution platforms, comprising over 12,000 colleagues across more than 250 locations worldwide. This connection ensures that clients in Turkey gain access to a global network, innovative insurance solutions, and unparalleled expertise to meet their diverse and complex needs.

For more information, visit www.priceforbes.com.